Article 1 Overview of Privacy Policy

This Privacy Policy (hereinafter referred to as "this Policy") is issued by ModeHouse Co., Ltd. (hereinafter referred to as "the Company") and applies to the general customers of the Company, including visitors to the ModeHouse website, users of the Company's apps, and other service users of the Company (collectively referred to as "Members"). In this Policy, the term "App" refers to all apps provided by the Company (including cases where apps are provided through third-party stores, marketplaces, or other channels), and the term "Site" refers to all websites operated or maintained by the Company or on behalf of the Company. However, in the case of some services, if a separate privacy policy is operated, that shall apply. This Policy may be modified or updated from time to time, so Members are encouraged to review this Policy regularly.

The meaning of the term "Personal Information" used in this Policy is as follows.

Definition of Personal Information

The term "Personal Information" used in this Policy refers to the personal information defined in Article 2 of the Personal Information Protection Act.

For the purposes of the EU General Data Protection Regulation No. 2016/679 (hereinafter referred to as "GDPR") and the UK Data Protection Act 2018, the term "Personal Information" used in this Policy refers to information related to any individual or information that can identify an individual directly or indirectly, specifically by reference to identifiers such as name, identification number, location information, online identifier, or factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that individual.

For the purposes of the California Consumer Privacy Act (hereinafter referred to as "CCPA"), the term "Personal Information" used in this Policy also includes information that can identify, relate to, describe, or be reasonably linked or associated with a particular consumer or household, directly or indirectly.

Article 2 Purpose of Processing Personal Information

The purposes for which the Company processes Members' personal information in accordance with the relevant laws for each case are as follows:

• Provision of the Company's Websites, Apps, Products, and Services: Providing the Company's websites, apps, or products and services, account registration, service usage guidance and consultation, verification and prevention of misuse, provision of Cosmo app activity functions, statistics and analysis, provision of promotional materials (upon request), contacting Members regarding the Company's websites, apps, or services, providing and operating event services (verifying participants, providing and delivering prizes to winners, handling other grievances), and creating personalized products.
• Business Operation of the Company: Operating and maintaining the Company's websites, apps, and services, providing content to Members, presenting advertisements and other information to Members, verifying and preventing misuse for member authentication, contacting and interacting with Members through the Company's websites, apps, or services, and notifying Members of changes to the Company's websites, apps, or services.
• Communication and Marketing: Contacting Members through various means (email, app push notifications, etc.) to provide news items and other information that Members may be interested in, based on prior opt-in consent obtained in accordance with applicable laws, customizing the Company's websites and products and services for Members, retaining and updating Members' contact information where appropriate, allowing Members to withdraw consent to receive emails sent by the Company or to set up rejection settings, and recording Members' choices.
• IT System Management: Managing and operating the Company's communication, IT, and security systems, auditing (including security audits) and monitoring these systems.
• Improvement of the Company's Websites, Apps, and Services: Identifying issues related to the Company's websites, apps, or services, planning improvements to the Company's websites, apps, or services, and developing new websites, apps, or services.